campaign there was one little example was john legend to the small concert i can't remember what the town laws, but it was not a large city and he was in columbus and cleveland for the county seat and the reason he went there was that they had seen the registration numbers were lacking in this particular area and that to reach the registration goal which the disaggregate it from the state down to this particular piece of turf they had him do towards the registration right here for the city hall or whoever to go in there wasn't that they send john legend and to persuade people but they turned him in to turn people out and that's happened broadway's everywhere server will biggest it's rare talking about in october were there competing with each campaign will be competing differently in each of them based on their vocals which are coming out of those microtargeting predictions which they think every person is considering the manner the target and they are taking every man of people that they think are as persuade the ball and that is informing where the candidate goes to read as a reviewer to --